STEP 1

MAKE YOUR CASE

Numbers don't lie. People might.

Walk away with a CFO-ready business case template and the knowledge how to use it. Save dozens of hours and get your ideas approved.

SEP 21 | 15:00 – 19:00 CEST | MAINZ, GERMANY

What you'll learn

Forget dry financial theory and generic templates. This workshop shows you how business cases are really built in the corporate world.

  • You'll shadow our fictional protagonist Marc, a product owner, tasked with building a business case for a software project.

  • Learn how Marc creates cost structures and revenue models that hold up under thorough questioning. See how we validates assumptions with data and present scenarios that demonstrate well-thought-through numbers.

  • Understand what decision-makers want to see in your business case and how to speak their language. Learn how to anticipate objections and come prepared.

By the way, Marc's case and the template we use are based on an actual business case that secured funding. Between each module, we'll make time for your questions. You'll get specific guidance on how to apply Marc's lessons to your situation.

Workshop Structure

01. WELCOME & INTRODUCTION

Arrival, brief introductions, and workshop overview. Meet the other participants and learn what to expect in the next 4 hours.

Experience how Product Owner Marc receives his business case assignment and plans the initial steps. Understand the difference between business case, profit & loss statement, and financial planning from a management perspective.

Follow Marc's cost calculation live: personnel, infrastructure, and hidden costs. See his typical mistakes and how he corrects them to develop a complete cost structure.

Marc wrestles with different revenue models – licenses, services, products. Observe the assumptions he makes and how he calculates the critical timing for liquidity.

Experience how Marc plays through conservative and aggressive scenarios to develop robust worst/best case ranges for his planning.

The climax: Marc's presentation to critical investors. See the toughest objections, his responses, and what ultimately convinces them.

Your instructor

Charles

Founder Better Boss Co.

Charles has mentored and coached top talents throughout his career, helping them to step up and grow into confident leaders and managers.

Before launching Better Boss Co. in 2024, he co-founded two startups – one in immersive automotive tech, the other supporting founders of innovation-driven startups from strategy to investor talks.

Prior to that, Charles led global teams in sales, HR, finance, and marketing at an international tech consultancy.

Frequently Given Answers

WHO'S THIS WORKSHOP FOR?

This workshop is for professionals who need to get their ideas funded, approved, or implemented. Regardless of your industry, we'll help you understand how to structure your idea or project into something concrete. Perfect if you're an emerging leader, project manager, consultant, or entrepreneur who's tired of watching good ideas die because they weren't presented with the right numbers and narrative. No worries, if you're not a "numbers person". We designed this specifically for normal people. If you can use basic arithmetic, you can master this.

A proven business case template (the same one that's secured millions in funding). Saving you hundreds of hours of work. A clear framework you can use again and again. Confidence to present to executives without second-guessing yourself.

This is a live, in-person workshop in Mainz, Germany. We meet for 4 hours (15:00-19:00 CEST) with strategic breaks to keep you engaged with interactive exercises. Small group size (max. eight people) ensures your questions get individual attention. You'll work on real examples, not theoretical nonsense. All materials are provided, and you keep them permanently. The discussion stays confidential to encourage honest questions about your specific challenges.

If you don't feel significantly more confident about building business cases after the workshop, we'll refund your fee. All we ask is that you provide thorough feedback on what you expected based on our workshop description versus what you experienced, and what we'd need to improve to meet those expectations. This helps us continuously refine the program.

Next: Explore our other workshops

STEP 2

SPOT GREAT TALENT

No more guessing. Build a system.

Stop crossing your fingers and start building a system that converts the right talent. Learn proven recruitment strategies that scale with your organization.

SEP 28 | 15:00 – 19:00 | MAINZ

STEP 3

GUIDE YOUR TEAM

Because being friendly is not enough.

Build your own authentic leadership style while getting real work done. Learn to balance relationship-building with results-driven leadership.

OCT 10 | 15:00 – 19:00 | MAINZ